Your one-stop solution for conferences, events, incentives and experiential travel.

Welcome to The Obvious Choice

We are a dynamic company based in Johannesburg, South Africa, offering corporates, leisure and group travellers the support to enjoy authentic travel and events in a variety of vibrant local and international destinations; our extensive experience and 360-degree approach to integrated communication and management services, ensures unparalleled service with flair.

Bespoke Conferencing

We understand that attention to detail and personalised service are of utmost importance; and pride ourselves on sourcing and implementing new ideas and co-ordinating programmes to suit each client’s specific requirements and budget.

Local Events


Experiential Travel

About The Obvious Choice

Specialising in the curation and organisation of personalised events and experiences for our range of discerning clients, the agency prides itself in sourcing, creating, implementing, co-ordinating and executing quality programmes to suit each client’s specific requirements, with people at the (obvious) heart of everything we do.

Zaritha van Wyngaardt

Happy Clients

What Our Clients Say

An Amazing Experience, Thanks to Amazing Advice!

From day one to day sixteen, our holiday was nothing short of amazing and I can guarantee it that we would not have experienced half the things we did if it were not for Zaritha and her team.

Thank you again!!!”

– Kiyashni and Sainesh

Working with Zaritha is an experience no one should miss out on.

Every event I have ever arranged through Zaritha for the last 8 years, local and international have been hugely successful and every detail was thought of. The journey of each event was stress free and effortless, with a touch that only she can add!

– Heleen Delport (Telesure)

Quirky activities and beautiful branding concepts.

Our three event days flowed smoothly and a number of guests remarked how much attention to detail there was, from the moment they walked into their rooms to the beautiful table settings at dinner. It was a pleasure working with Zaritha and her team and I look forward to tapping into their creativity again soon!

– Alstom

Our Blog and Latest News

“Your style is really unique compared to other folks I have read stuff from. Many thanks for posting when you have the opportunity!”  

– Ronald Bollinger

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