Zaritha van Wyngaardt
CEO, Zaritha van Wyngaardt (Image by Bridget Corke Photography)

About The Obvious Choice:

Established in 1994, The Obvious Choice is a full-service bespoke events, travel and incentives agency with extensive experience servicing businesses in both the public and private sector.


Specialising in the curation and organisation of personalised events and experiences for our range of discerning clients, the agency prides itself in sourcing, creating, implementing, co-ordinating and executing quality programmes to suit each client’s specific requirements, with people at the (obvious) heart of everything we do.


From smaller intimate gatherings to elaborate productions; our clients benefit from the dedicated attention of an efficient, close-knit team of driven and agile experts with decades of experience in the logistics of travel and event management; and an extensive established network of notable suppliers to meet any client’s need.


With our well-travelled CEO, Zaritha van Wyngaardt at the helm; we offer corporates, leisure and group travellers the support to enjoy authentic travel and events in a variety of vibrant local and international destinations.

We are registered with the following organisations:

  • Meeting Professional International (MPI)
  • Site Incentive Travel (SITE)
  • Pacific Asia Travel Association (PATA)
  • The International Air Transport Association (IATA)
  • Event Organisers Network (EON)

The time to travel, to explore the world and to experience the breathtaking beauty our world has to offer is back!

If you are looking for an incentive or experiential travel experience brought to the next level, then you have come to the right place.

The Obvious Choice offers you a range of travelling opportunities underpinned with a level of excitement that only the thrill of a new adventure can bring.

Our Blog and Latest News

“Howdy! This article could not be written much better! Going through this post reminds me of my previous roommate! I am going to forward this article to him. Many thanks for sharing!”


– Martina Speed

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