When I first set eyes on Matera, I had a lump in my throat. This wasn’t just another Italian hilltop town – it was like stepping into a biblical painting. Layer upon layer of honey-hued stone homes, carved directly into the cliffs, stacked like a giant puzzle over time. And time, oh yes – Matera has had more than most.
Did you know Matera is one of the oldest continuously inhabited cities in the world? It’s believed to be over 9,000 years old, right behind Jericho and Aleppo. That’s older than written history, the pyramids, and even pizza (which is saying something in Italy!).
The soul of the stones: Exploring the Sassi
The heart of Matera lies in the Sassi districts – two ancient neighbourhoods, Sasso Caveoso and Sasso Barisano, filled with stone dwellings and rock-hewn churches. These caves were once homes, stables, bakeries, and places of worship. Walking through the winding alleys, you’ll find frescoes still intact inside the chiese rupestri (rock churches), whispering stories of devotion that span centuries.
And then there’s the contrast: beauty carved from hardship.
A city once forgotten
It’s hard to imagine now, but Matera’s past wasn’t always so romantic. For much of the 20th century, the Sassi were considered a national shame. People lived in poverty, without electricity or running water. Families shared these caves with their animals. Disease was rife. By the 1950s, the government forced thousands to evacuate and move into modern housing.
For decades, Matera was abandoned, forgotten, and judged. The stones stood silent.
Rebirth: The turning point
Then, in the 1990s, something incredible began to happen. Artists, creatives, and visionaries returned – and one of the first people to believe in the potential of the Sassi was Pier-Gregorio, the inspiring founder of Hotel Sassi. He began by tracking down the original owners of several of the old stone dwellings. He bought the properties, one by one, and lovingly restored them into guest rooms.
Today, Hotel Sassi has 47 unique rooms carved from the rock, and offers one of the most authentic, heart-filled stays in the city. I spent 2 nights there myself – and it was unforgettable. The passion Pier-Gregorio poured into reviving the Sassi for tourism helped change the future of Matera forever.
A stay in a cave: Courtesan Pietro Boutique Hotel
I also had the magical experience of staying at the Courtesan Pietro Boutique Hotel, tucked into the heart of the Sassi. My room was cool, quiet, and impossibly atmospheric. Carved out of stone, but with every comfort imaginable. It’s surreal and soulful – like sleeping inside a story.
Taste of tradition: The famous Pane di Matera
Oh, and let’s talk bread. Pane di Matera is no ordinary loaf. This crusty, golden bread with its curly top has a history as rich as the city itself. Made from ancient grains and natural yeast, it’s baked using traditional wood-fired ovens – some of which have been used for generations. It’s one of those things you’ll crave long after you leave.
Matera’s message
Matera taught me something profound: your past does not define your future. From being labelled the “shame of Italy” to becoming a cultural icon and UNESCO World Heritage Site, Matera is living proof that transformation is possible – slowly, deeply, and beautifully.
In 2019, Matera was crowned the European Capital of Culture, and has since become one of the top-rated destinations in Italy. The world no longer pities Matera – it celebrates her!
So if you’re ever feeling stuck, remember Matera. The stones may have once witnessed hardship, but today, they shine with pride. And maybe, just maybe, we all have a little Matera in us — a hidden strength, waiting to be uncovered.
Until next time,
Zaritha
Listen to this blog post discussion on Spotify
Transform your journey with The Obvious Choice
Whether you’re walking ancient paths, cruising historic rivers, or driving through breath-taking landscapes, let The Obvious Choice guide you to experiences that linger long after you’ve returned home. After all, it’s not just about where you’re going—it’s about the art of getting there. Contact us today to learn more about our incentive packages, conferences and events. Join our community on Facebook and follow us on Instagram.